Satyajit Ray, the Oscar-winning film director, in his world-famous film “Gupi Gayen Bagha Bayen” showed what should be the basic three boons that every common man (or woman) can ask for if the King of Ghosts (or the almighty) promise them to fulfil their three wishes. Power to eat and wear anything at will, Power to go anyplace at will, and Power to impress others by our own virtue. Abchi wants to grant at least one of the above-mentioned boons.
Abchi aspires to build an online Grocery & Prepared Food Delivery Web & Mobile App that can deliver any sort of food at anyplace at consumers’ will. Abchi shall operate this venture as a separate Strategic Business Unit under the brand-name of “FoodONet”. FoodONet is a one-window solution for all sorts of foods- Groceries, Prepared & Semi-Prepared.
Groceries, being mostly commodities, are sold primarily for price aspect. FoodONet shall offer smart choices for consumers to book Groceries early to avail the lowest price in the market. Artificial Intelligence & Machine Learning as an integrated part of the App, shall track the behavioural pattern of each consumer and offer smart suggestions to reduce costs by booking Groceries at the right time of the season. On the other hand, the Smart offering of FoodONet (still a trade secret) shall reduce the wastage reducing further the cost.
For prepared Foods, FoodONet shall work as an integrator between the vendors (restaurants, sweet shops, bakeries, etc.) and the consumers. Consumers can order any dish of their preference from any restaurant/shop and have the food delivered to their doorsteps within 20-60 min. In the years to come, FoodONet shall maintain its own cloud kitchens with limited menus at profitable places.
The competitive advantage of FoodONet lies in its power of innovative interactions with other social media platforms. This gives the consumers a whole learning experience and a unique style of offerings of the same foods/ingredients. This makes this platform more interactive for consumers. FoodONet is banking on Organic Growth for building a brand with minimal expenditure on paid advertisements on social & conventional media. The ultimate goal of FoodONet is to offer the most customized and interactive interfaces/solutions to each user from the same App.